ANALISIS DIGITAL MARKETING UNTUK PENINGKATAN PENJUALAN PRODUK : ANALISIS STRATEGI DAN IMPLEMENTASI EFEKTIF
Abstract
This study evaluates the effectiveness of digital marketing in increasing product sales and brand equity, especially for MSMEs, with a focus on platforms such as Facebook, Instagram, WhatsApp, GoFood, and GrabFood. With internet penetration in Indonesia reaching 79.5%, the importance of digital marketing in influencing purchasing decisions is getting greater. The purpose of the study is to assess the influence of digital platforms, integrated marketing strategies (SEO, content marketing, social media, paid advertising), as well as their impact on business growth and entrepreneurs' skills. The methods used include qualitative and qualitative analysis of ten previous studies. The results show that digital platforms and integrated marketing strategies significantly increase sales and brand equity. However, the study also identified limitations such as sample coverage and the impact of the pandemic. Recommendations for future research include sample expansion, platform diversification, and adoption of quantitative methods to gain more comprehensive insights.
Downloads
Download data is not yet available.
References
[1] www.kominfo.go.id, “Pengguna Internet Meningkat, Kominfo Galang Kolaborasi Tingkatkan Kualitas Layanan,” Jan. 31, 2024. [Online]. Available: https://www.kominfo.go.id/content/detail/54481/siaran-pers-no-80hmkominfo012024-tentang-pengguna-internet-meningkat-kominfo-galang-kolaborasi-tingkatkan-kualitas-layanan/0/siaran_pers
[2] Yoursay.suara.com, “Optimalisasi Digital Marketing Dongkrak Penjualan Pedagang Pasar Klithikan,” yoursay.suara.com, Yogyakarta, Aug. 07, 2024. [Online]. Available: https://yoursay.suara.com/news/2024/08/07/114539/optimalisasi-digital-marketing-dongkrak-penjualan-pedagang-pasar-klithikan
[3] Ezenwobodo and S. Samuel, “International Journal of Research Publication and Reviews,” Int. J. Res. Publ. Rev., vol. 04, no. 01, pp. 1806–1812, 2022, doi: 10.55248/gengpi.2023.4149.
[4] Y. Kisworo, G. Paramita, and ..., “Peningkatan kapasitas usaha mikro kecil dan menengah (UMKM) Binaan Jakpreneur wilayah Jakarta Timur Melalui implementasi digital marketing,” J. Pengabdi. …, vol. 1, no. 1, pp. 7–16, 2022, [Online]. Available: http://journal.binainternusa.org/index.php/jpmema/article/view/44%0Ahttp://journal.binainternusa.org/index.php/jpmema/article/download/44/26
[5] M. T. Nuseir, G. A. El Refae, A. Aljumah, M. Alshurideh, S. Urabi, and B. Al Kurdi, “Digital Marketing Strategies and the Impact on Customer Experience: A Systematic Review,” Stud. Comput. Intell., vol. 1056, no. February, pp. 21–44, 2023, doi: 10.1007/978-3-031-12382-5_2.
[6] Christina, Imelda Debby, Fenni, and R. Devia, “Digital marketing strategy in promoting product,” Manag. Entrep. trends Dev., vol. 4, no. 4(10), pp. 58–66, 2019, doi: 10.26661/2522-1566/2019-4/10-05.
[7] S. V. Pascalau and R. M. Urziceanu, “Traditional Marketing Versus Digital Marketing,” Agora Int. J. Econ. Sci., vol. 14, no. July, 2021, doi: 10.15837/aijes.v14i0.4202.
[8] D. M. V. Desai, “Digital Marketing: A Review,” Int. J. Trend Sci. Res. Dev., vol. Special Is, no. Special Issue-FIIIIPM2019, pp. 196–200, 2019, doi: 10.31142/ijtsrd23100.
[9] J. Ologunebi and E. O. Taiwo, “Digital Marketing Strategies, Plan and Implementations: a Case Study of Jumia Group and ASDA UK,” SSRN Electron. J., no. October, 2023, doi: 10.2139/ssrn.4594774.
[10] M. T. Khanom, “Using social media marketing in the digital era: A necessity or a choice,” Int. J. Res. Bus. Soc. Sci. (2147- 4478), vol. 12, no. 3, pp. 88–98, 2023, doi: 10.20525/ijrbs.v12i3.2507.
[11] C. Sun, “Data Analysis of Customer Segmentation and Personalized Strategy in the Era of Big Data,” Adv. Econ. Manag. Polit. Sci., vol. 92, no. 1, pp. 46–52, 2024, doi: 10.54254/2754-1169/92/20231411.
[12] Z. Umami and G. S. Darma, “Digital Marketing: Engaging Consumers With Smart Digital Marketing Content,” J. Manaj. dan Kewirausahaan, vol. 23, no. 2, pp. 94–103, 2021, doi: 10.9744/jmk.23.2.94-103.
[13] K. K. Ramachandran, “Evaluating ROI in Digital Marketing Campaigns: Metrics, Measurement, and Insights,” Int. J. Manag., vol. 14, no. 7, pp. 190–204, 2023, [Online]. Available: https://iaeme.com/Home/journal/IJM190editor@iaeme.comAvailableonlineathttps://iaeme.com/Home/issue/IJM?Volume=14&Issue=7
[14] A. T. Rosário and J. C. Dias, “Marketing Strategies on Social Media Platforms,” Int. J. E-bus. Res., vol. 19, no. 1, pp. 1–25, 2023, doi: 10.4018/IJEBR.316969.
[15] Y. Kisworo and M. Firmansyah, “Analisis Bauran Pemasaran Terhadap Minat Beli Konsumen Di Gramedia Mall of Indonesia,” Fokus J. Manaj. dan Bisnis, vol. 4, no. 1, pp. 1–15, 2022, [Online]. Available: https://jurnal.uic.ac.id/index.php/fokus/article/view/92%0Ahttps://jurnal.uic.ac.id/index.php/fokus/article/download/92/59
[16] I. Farida and D. Setiawan, “Business Strategies and Competitive Advantage: The Role of Performance and Innovation,” J. Open Innov. Technol. Mark. Complex., vol. 8, no. 3, pp. 1–16, 2022, doi: 10.3390/joitmc8030163.
[17] S. Saharuddin, K. Anwar, and A. Azhar, “The Influence of Product, Price, Promotion and Distribution on the Marketing Strategy of Small and Medium Enterprises in Lhokseumawe City,” Manag. Res. Behav. J., vol. 2, no. 2, p. 62, 2022, doi: 10.29103/mrbj.v2i2.10456.
[18] F. Sudirjo, “Marketing Strategy in Improving Product Competitiveness in the Global Market,” J. Contemp. Adm. Manag., vol. 1, no. 2, pp. 63–69, 2023, doi: 10.61100/adman.v1i2.24.
[19] Listiawati, Karta Negara Salam, Retno Wulansari, and Pramudi Harsono, “Promotion Costs Analysis To Increased Volume Sales In The Convection Companies,” Int. J. Sci. Technol. Manag., vol. 2, no. 5, pp. 1542–1551, 2021, doi: 10.46729/ijstm.v2i5.300.
[20] I. Zulfikar, “Building a Strong Brand: Marketing Strategy to Increase Brand Awareness and Consumer Loyalty,” Neo J. Econ. Soc. Humanit., vol. 1, no. 4, pp. 280–284, 2023, doi: 10.56403/nejesh.v1i4.79.
[21] V. Bondarenko and B. Vyshnivska, “Promotional Marketing As a Method of Increasing Sales,” Three Seas Econ. J., vol. 4, no. 2, pp. 21–28, 2023, doi: 10.30525/2661-5150/2023-2-3.
[22] B. Artha, I. Zahara, Bahri, and N. Permata Sari, “Customer Retention: A Literature Review,” Soc. Sci. Stud., vol. 2, no. 1, pp. 030–045, 2022, doi: 10.47153/sss21.2952022.
[23] C. Yuan, “A Case Study of Netflix’s Marketing Strategy,” BCP Bus. Manag., vol. 42, pp. 185–190, 2023, doi: 10.54691/bcpbm.v42i.4580.
[24] Andi Haslindah, Aminuddin Hamdat, Mora, and Hafidz Hanafiah, “Implementation Of Marketing Strategies In Increasing Sales Volume,” Int. J. Sci. Technol. Manag., vol. 2, no. 5, pp. 1449–1459, 2021, doi: 10.46729/ijstm.v2i5.299.
[25] P. Rani, “Strategy Implementation in Organizations: A Conceptual Overview,” Management, vol. 14, no. 3, pp. 205–218, 2019, doi: 10.26493/1854-4231.14.205-218.
[26] T. Hidayat, L. Fitrianingrum, and K. Hudiwasono, “Penerapan Prinsip Efektif dan Efisien dalam Pelaksanaan Monitoring Kegiatan Penelitian,” Badan Perenc. Pembangunan, Penelit. dan Pengemb. Kota Bandung, pp. 42–50, 2021.
[27] G. Fuertes, M. Alfaro, M. Vargas, S. Gutierrez, R. Ternero, and J. Sabattin, “Conceptual Framework for the Strategic Management: A Literature Review - Descriptive,” J. Eng. (United Kingdom), vol. 2020, 2020, doi: 10.1155/2020/6253013.
[28] L. Idrus, “Evaluasi Dalam Proses Pembelajaran,” ADAARA J. Manaj. Pendidik. Islam, vol. 9, no. 2, p. 344, 2019, [Online]. Available: https://jurnal.iain-bone.ac.id/index.php/adara/article/view/427
[29] A. R. Nasution et al., “Literature Study : Pengaruh Strategi Perencanaan Terhadap Nasional,” J. Masharif al-Syariah J. Ekon. dan Perbank. Syariah, vol. 9, no. 204, pp. 1197–1205, 2024, doi: https://www.doi.org/10.30651/jms.v9i2.22534.
[30] G. K. Mensah and W. D. Gottwald, “Enterprise risk management: Factors associated with effective implementation,” Risk Gov. Control Financ. Mark. Institutions, vol. 6, no. 4, pp. 175–206, 2016, doi: 10.22495/rcgv6i4c1art9.
[31] T. Korhonen, A. Jääskeläinen, T. Laine, and N. Saukkonen, “How performance measurement can support achieving success in project-based operations,” Int. J. Proj. Manag., vol. 41, no. 1, 2023, doi: 10.1016/j.ijproman.2022.11.002.
[32] S. Sulasih and W. R. Adawiyah, “Marketing Strategy Implementation, System Managers Adapt and Reshape Business Strategy for Pandemic,” Perwira Int. J. Econ. Bus., vol. 1, no. 1, pp. 8–18, 2021, doi: 10.54199/pijeb.v1i1.41.
[33] A. Tambovcevs and T. Tambovceva, “ERP System Implementation: Benefits and Economic Effectiveness,” Int. J. Syst. Appl. Eng. Dev., vol. 16, pp. 14–20, 2022, doi: 10.46300/91015.2022.16.3.
[34] C. Afrina, N. Hak, and R. Putra, “Trend Library Cafe Dalam Pengembangan Tradisi Intelektual Masyarakat Aceh,” J. Ilmu Perpust. dan Inf., vol. 8, no. 1, pp. 121–130, 2024, doi: 10.29240/tik.v.
[35] C. Afrina, “Implementasi Teknologi Informasi Untuk Meningkatkan Mutu Layanan Perpustakaan Iain Batusangkar,” Libria, vol. 11, no. 2, pp. 115–127, 2019, [Online]. Available: https://jurnal.ar-raniry.ac.id/index.php/libria/article/view/5986
[36] A. A. Effendy, M. Mas’adi, and H. Murtiyoko, “Implementation of Digital Marketing Strategies to Increase Sales during the Covid-19 Pandemic,” Kontigensi J. Ilm. Manaj., vol. 9, no. 1, pp. 155–163, 2021, doi: 10.56457/jimk.v9i1.108.
[37] M. Albiansyah Pratama and A. Kusumawardhani, “The Influence of Digital Marketing on Brand Equity Mediating By Brand Awareness,” Diponegoro J. Manag., vol. 10, no. 1, pp. 1–14, 2021, [Online]. Available: http://ejournal-s1.undip.ac.id/index.php/dbr
[38] H. M. Muhtar, A. D. Effendi, and L. Burhan, “Analysis of Digital Marketing Strategy on Product Sales: A Study of PT Ousean Global Digital,” JEMBA J. Econ. Manag. Bus. Account., vol. 1, no. 1, pp. 18–26, 2023, doi: https://doi.org/10.54783/jemba.v1i1.2.
[39] Y. J. Purnomo, “Digital Marketing Strategy to Increase Sales Conversion on E-commerce Platforms,” J. Contemp. Adm. Manag., vol. 1, no. 2, pp. 54–62, 2023, doi: 10.61100/adman.v1i2.23.
[40] F. A. Setiana and N. Kurniawan, “Digital Marketing dan Pengaruhnya terhadap Peningkatan Penjualan Produk Rabbani Perspektif Ekonomi Islam,” JIOSE J. Indones. Sharia Econ., vol. 3, no. 1, pp. 27–42, 2024, doi: 10.35878/jiose.v3i1.654.
[41] B. D. Hartono, B. P. Yusuf, and A. Arifiati, “Implementation of digital marketing strategies through social media marketing, supply chain management and online sales of bill chilly product,” Int. J. Supply Chain Manag., vol. 9, no. 4, pp. 348–354, 2020.
[42] S. Sayudin, K. Kartono, and A. Curatman, “Increasing Business Effectiveness Through The Implementation Of An Integrated Digital Marketing Strategy,” J. World Sci., vol. 2, no. 11, pp. 1908–1913, 2023, doi: 10.58344/jws.v2i11.478.
[43] R. M. Rezky and A. J. Prayoga, “Implementation of Digital Marketing to Increase Sales Volume ( Study at DW Sport Store ),” J. Manag. Bus., vol. 2, no. 1, pp. 23–28, 2024, [Online]. Available: http://ojs.edupartner.co.id/index.php/managiereandbusiness/index%0AVolume
[44] I. N. Hidayaha, N. F. Rohmah, and M. Saifuddin, “Effectiveness Of Digital Platforms As Food and Beverage Marketing Media During The Covid-19 Pandemic,” AJIM Airlangga J. Innov. Manag., vol. 2, no. 2, pp. 122–130, 2021, doi: 10.20473/ajim.v%vi%i.30696.
[45] Y. Wan, “Investigating the Impact and Effectiveness of Digital Marketing on Brand Awareness, Sales and Customer Engagement,” Adv. Econ. Manag. Polit. Sci., vol. 51, no. 1, pp. 146–152, 2023, doi: 10.54254/2754-1169/51/20230651.
[46] R. N. Rosiyana, M. Agustin, I. K. Iskandar, and S. Luckyardi, “a New Digital Marketing Area for E-Commerce Business,” Int. J. Res. Appl. Technol., vol. 1, no. 2, pp. 370–381, 2021, doi: 10.34010/injuratech.v1i2.6765.
[47] R. Hermayanto, “Effective Marketing Strategies in Business: Trends and Best Practices in the Digital Age,” J. Ad’ministrare, vol. 10, no. 1, p. 61, 2023, doi: 10.26858/ja.v10i1.45101.
[48] Y. K. Dwivedi et al., “Setting the future of digital and social media marketing research: Perspectives and research propositions,” Int. J. Inf. Manage., vol. 59, no. July 2020, p. 102168, 2021, doi: 10.1016/j.ijinfomgt.2020.102168.
[49] R. Ruggieri, M. Savastano, A. Scalingi, D. Bala, and F. D’Ascenzo, “The impact of Digital Platforms on Business Models: An empirical investigation on innovative start-ups,” Manag. Mark., vol. 13, no. 4, pp. 1210–1225, 2018, doi: 10.2478/mmcks-2018-0032.
[50] A. Afandi, S. Amsari, and I. Hayati, “Digital marketing training by Lazismu Medan City to increase the MSMEs competitiveness,” Community Empower., vol. 8, no. 5, pp. 676–681, 2023, doi: 10.31603/ce.9122.
[2] Yoursay.suara.com, “Optimalisasi Digital Marketing Dongkrak Penjualan Pedagang Pasar Klithikan,” yoursay.suara.com, Yogyakarta, Aug. 07, 2024. [Online]. Available: https://yoursay.suara.com/news/2024/08/07/114539/optimalisasi-digital-marketing-dongkrak-penjualan-pedagang-pasar-klithikan
[3] Ezenwobodo and S. Samuel, “International Journal of Research Publication and Reviews,” Int. J. Res. Publ. Rev., vol. 04, no. 01, pp. 1806–1812, 2022, doi: 10.55248/gengpi.2023.4149.
[4] Y. Kisworo, G. Paramita, and ..., “Peningkatan kapasitas usaha mikro kecil dan menengah (UMKM) Binaan Jakpreneur wilayah Jakarta Timur Melalui implementasi digital marketing,” J. Pengabdi. …, vol. 1, no. 1, pp. 7–16, 2022, [Online]. Available: http://journal.binainternusa.org/index.php/jpmema/article/view/44%0Ahttp://journal.binainternusa.org/index.php/jpmema/article/download/44/26
[5] M. T. Nuseir, G. A. El Refae, A. Aljumah, M. Alshurideh, S. Urabi, and B. Al Kurdi, “Digital Marketing Strategies and the Impact on Customer Experience: A Systematic Review,” Stud. Comput. Intell., vol. 1056, no. February, pp. 21–44, 2023, doi: 10.1007/978-3-031-12382-5_2.
[6] Christina, Imelda Debby, Fenni, and R. Devia, “Digital marketing strategy in promoting product,” Manag. Entrep. trends Dev., vol. 4, no. 4(10), pp. 58–66, 2019, doi: 10.26661/2522-1566/2019-4/10-05.
[7] S. V. Pascalau and R. M. Urziceanu, “Traditional Marketing Versus Digital Marketing,” Agora Int. J. Econ. Sci., vol. 14, no. July, 2021, doi: 10.15837/aijes.v14i0.4202.
[8] D. M. V. Desai, “Digital Marketing: A Review,” Int. J. Trend Sci. Res. Dev., vol. Special Is, no. Special Issue-FIIIIPM2019, pp. 196–200, 2019, doi: 10.31142/ijtsrd23100.
[9] J. Ologunebi and E. O. Taiwo, “Digital Marketing Strategies, Plan and Implementations: a Case Study of Jumia Group and ASDA UK,” SSRN Electron. J., no. October, 2023, doi: 10.2139/ssrn.4594774.
[10] M. T. Khanom, “Using social media marketing in the digital era: A necessity or a choice,” Int. J. Res. Bus. Soc. Sci. (2147- 4478), vol. 12, no. 3, pp. 88–98, 2023, doi: 10.20525/ijrbs.v12i3.2507.
[11] C. Sun, “Data Analysis of Customer Segmentation and Personalized Strategy in the Era of Big Data,” Adv. Econ. Manag. Polit. Sci., vol. 92, no. 1, pp. 46–52, 2024, doi: 10.54254/2754-1169/92/20231411.
[12] Z. Umami and G. S. Darma, “Digital Marketing: Engaging Consumers With Smart Digital Marketing Content,” J. Manaj. dan Kewirausahaan, vol. 23, no. 2, pp. 94–103, 2021, doi: 10.9744/jmk.23.2.94-103.
[13] K. K. Ramachandran, “Evaluating ROI in Digital Marketing Campaigns: Metrics, Measurement, and Insights,” Int. J. Manag., vol. 14, no. 7, pp. 190–204, 2023, [Online]. Available: https://iaeme.com/Home/journal/IJM190editor@iaeme.comAvailableonlineathttps://iaeme.com/Home/issue/IJM?Volume=14&Issue=7
[14] A. T. Rosário and J. C. Dias, “Marketing Strategies on Social Media Platforms,” Int. J. E-bus. Res., vol. 19, no. 1, pp. 1–25, 2023, doi: 10.4018/IJEBR.316969.
[15] Y. Kisworo and M. Firmansyah, “Analisis Bauran Pemasaran Terhadap Minat Beli Konsumen Di Gramedia Mall of Indonesia,” Fokus J. Manaj. dan Bisnis, vol. 4, no. 1, pp. 1–15, 2022, [Online]. Available: https://jurnal.uic.ac.id/index.php/fokus/article/view/92%0Ahttps://jurnal.uic.ac.id/index.php/fokus/article/download/92/59
[16] I. Farida and D. Setiawan, “Business Strategies and Competitive Advantage: The Role of Performance and Innovation,” J. Open Innov. Technol. Mark. Complex., vol. 8, no. 3, pp. 1–16, 2022, doi: 10.3390/joitmc8030163.
[17] S. Saharuddin, K. Anwar, and A. Azhar, “The Influence of Product, Price, Promotion and Distribution on the Marketing Strategy of Small and Medium Enterprises in Lhokseumawe City,” Manag. Res. Behav. J., vol. 2, no. 2, p. 62, 2022, doi: 10.29103/mrbj.v2i2.10456.
[18] F. Sudirjo, “Marketing Strategy in Improving Product Competitiveness in the Global Market,” J. Contemp. Adm. Manag., vol. 1, no. 2, pp. 63–69, 2023, doi: 10.61100/adman.v1i2.24.
[19] Listiawati, Karta Negara Salam, Retno Wulansari, and Pramudi Harsono, “Promotion Costs Analysis To Increased Volume Sales In The Convection Companies,” Int. J. Sci. Technol. Manag., vol. 2, no. 5, pp. 1542–1551, 2021, doi: 10.46729/ijstm.v2i5.300.
[20] I. Zulfikar, “Building a Strong Brand: Marketing Strategy to Increase Brand Awareness and Consumer Loyalty,” Neo J. Econ. Soc. Humanit., vol. 1, no. 4, pp. 280–284, 2023, doi: 10.56403/nejesh.v1i4.79.
[21] V. Bondarenko and B. Vyshnivska, “Promotional Marketing As a Method of Increasing Sales,” Three Seas Econ. J., vol. 4, no. 2, pp. 21–28, 2023, doi: 10.30525/2661-5150/2023-2-3.
[22] B. Artha, I. Zahara, Bahri, and N. Permata Sari, “Customer Retention: A Literature Review,” Soc. Sci. Stud., vol. 2, no. 1, pp. 030–045, 2022, doi: 10.47153/sss21.2952022.
[23] C. Yuan, “A Case Study of Netflix’s Marketing Strategy,” BCP Bus. Manag., vol. 42, pp. 185–190, 2023, doi: 10.54691/bcpbm.v42i.4580.
[24] Andi Haslindah, Aminuddin Hamdat, Mora, and Hafidz Hanafiah, “Implementation Of Marketing Strategies In Increasing Sales Volume,” Int. J. Sci. Technol. Manag., vol. 2, no. 5, pp. 1449–1459, 2021, doi: 10.46729/ijstm.v2i5.299.
[25] P. Rani, “Strategy Implementation in Organizations: A Conceptual Overview,” Management, vol. 14, no. 3, pp. 205–218, 2019, doi: 10.26493/1854-4231.14.205-218.
[26] T. Hidayat, L. Fitrianingrum, and K. Hudiwasono, “Penerapan Prinsip Efektif dan Efisien dalam Pelaksanaan Monitoring Kegiatan Penelitian,” Badan Perenc. Pembangunan, Penelit. dan Pengemb. Kota Bandung, pp. 42–50, 2021.
[27] G. Fuertes, M. Alfaro, M. Vargas, S. Gutierrez, R. Ternero, and J. Sabattin, “Conceptual Framework for the Strategic Management: A Literature Review - Descriptive,” J. Eng. (United Kingdom), vol. 2020, 2020, doi: 10.1155/2020/6253013.
[28] L. Idrus, “Evaluasi Dalam Proses Pembelajaran,” ADAARA J. Manaj. Pendidik. Islam, vol. 9, no. 2, p. 344, 2019, [Online]. Available: https://jurnal.iain-bone.ac.id/index.php/adara/article/view/427
[29] A. R. Nasution et al., “Literature Study : Pengaruh Strategi Perencanaan Terhadap Nasional,” J. Masharif al-Syariah J. Ekon. dan Perbank. Syariah, vol. 9, no. 204, pp. 1197–1205, 2024, doi: https://www.doi.org/10.30651/jms.v9i2.22534.
[30] G. K. Mensah and W. D. Gottwald, “Enterprise risk management: Factors associated with effective implementation,” Risk Gov. Control Financ. Mark. Institutions, vol. 6, no. 4, pp. 175–206, 2016, doi: 10.22495/rcgv6i4c1art9.
[31] T. Korhonen, A. Jääskeläinen, T. Laine, and N. Saukkonen, “How performance measurement can support achieving success in project-based operations,” Int. J. Proj. Manag., vol. 41, no. 1, 2023, doi: 10.1016/j.ijproman.2022.11.002.
[32] S. Sulasih and W. R. Adawiyah, “Marketing Strategy Implementation, System Managers Adapt and Reshape Business Strategy for Pandemic,” Perwira Int. J. Econ. Bus., vol. 1, no. 1, pp. 8–18, 2021, doi: 10.54199/pijeb.v1i1.41.
[33] A. Tambovcevs and T. Tambovceva, “ERP System Implementation: Benefits and Economic Effectiveness,” Int. J. Syst. Appl. Eng. Dev., vol. 16, pp. 14–20, 2022, doi: 10.46300/91015.2022.16.3.
[34] C. Afrina, N. Hak, and R. Putra, “Trend Library Cafe Dalam Pengembangan Tradisi Intelektual Masyarakat Aceh,” J. Ilmu Perpust. dan Inf., vol. 8, no. 1, pp. 121–130, 2024, doi: 10.29240/tik.v.
[35] C. Afrina, “Implementasi Teknologi Informasi Untuk Meningkatkan Mutu Layanan Perpustakaan Iain Batusangkar,” Libria, vol. 11, no. 2, pp. 115–127, 2019, [Online]. Available: https://jurnal.ar-raniry.ac.id/index.php/libria/article/view/5986
[36] A. A. Effendy, M. Mas’adi, and H. Murtiyoko, “Implementation of Digital Marketing Strategies to Increase Sales during the Covid-19 Pandemic,” Kontigensi J. Ilm. Manaj., vol. 9, no. 1, pp. 155–163, 2021, doi: 10.56457/jimk.v9i1.108.
[37] M. Albiansyah Pratama and A. Kusumawardhani, “The Influence of Digital Marketing on Brand Equity Mediating By Brand Awareness,” Diponegoro J. Manag., vol. 10, no. 1, pp. 1–14, 2021, [Online]. Available: http://ejournal-s1.undip.ac.id/index.php/dbr
[38] H. M. Muhtar, A. D. Effendi, and L. Burhan, “Analysis of Digital Marketing Strategy on Product Sales: A Study of PT Ousean Global Digital,” JEMBA J. Econ. Manag. Bus. Account., vol. 1, no. 1, pp. 18–26, 2023, doi: https://doi.org/10.54783/jemba.v1i1.2.
[39] Y. J. Purnomo, “Digital Marketing Strategy to Increase Sales Conversion on E-commerce Platforms,” J. Contemp. Adm. Manag., vol. 1, no. 2, pp. 54–62, 2023, doi: 10.61100/adman.v1i2.23.
[40] F. A. Setiana and N. Kurniawan, “Digital Marketing dan Pengaruhnya terhadap Peningkatan Penjualan Produk Rabbani Perspektif Ekonomi Islam,” JIOSE J. Indones. Sharia Econ., vol. 3, no. 1, pp. 27–42, 2024, doi: 10.35878/jiose.v3i1.654.
[41] B. D. Hartono, B. P. Yusuf, and A. Arifiati, “Implementation of digital marketing strategies through social media marketing, supply chain management and online sales of bill chilly product,” Int. J. Supply Chain Manag., vol. 9, no. 4, pp. 348–354, 2020.
[42] S. Sayudin, K. Kartono, and A. Curatman, “Increasing Business Effectiveness Through The Implementation Of An Integrated Digital Marketing Strategy,” J. World Sci., vol. 2, no. 11, pp. 1908–1913, 2023, doi: 10.58344/jws.v2i11.478.
[43] R. M. Rezky and A. J. Prayoga, “Implementation of Digital Marketing to Increase Sales Volume ( Study at DW Sport Store ),” J. Manag. Bus., vol. 2, no. 1, pp. 23–28, 2024, [Online]. Available: http://ojs.edupartner.co.id/index.php/managiereandbusiness/index%0AVolume
[44] I. N. Hidayaha, N. F. Rohmah, and M. Saifuddin, “Effectiveness Of Digital Platforms As Food and Beverage Marketing Media During The Covid-19 Pandemic,” AJIM Airlangga J. Innov. Manag., vol. 2, no. 2, pp. 122–130, 2021, doi: 10.20473/ajim.v%vi%i.30696.
[45] Y. Wan, “Investigating the Impact and Effectiveness of Digital Marketing on Brand Awareness, Sales and Customer Engagement,” Adv. Econ. Manag. Polit. Sci., vol. 51, no. 1, pp. 146–152, 2023, doi: 10.54254/2754-1169/51/20230651.
[46] R. N. Rosiyana, M. Agustin, I. K. Iskandar, and S. Luckyardi, “a New Digital Marketing Area for E-Commerce Business,” Int. J. Res. Appl. Technol., vol. 1, no. 2, pp. 370–381, 2021, doi: 10.34010/injuratech.v1i2.6765.
[47] R. Hermayanto, “Effective Marketing Strategies in Business: Trends and Best Practices in the Digital Age,” J. Ad’ministrare, vol. 10, no. 1, p. 61, 2023, doi: 10.26858/ja.v10i1.45101.
[48] Y. K. Dwivedi et al., “Setting the future of digital and social media marketing research: Perspectives and research propositions,” Int. J. Inf. Manage., vol. 59, no. July 2020, p. 102168, 2021, doi: 10.1016/j.ijinfomgt.2020.102168.
[49] R. Ruggieri, M. Savastano, A. Scalingi, D. Bala, and F. D’Ascenzo, “The impact of Digital Platforms on Business Models: An empirical investigation on innovative start-ups,” Manag. Mark., vol. 13, no. 4, pp. 1210–1225, 2018, doi: 10.2478/mmcks-2018-0032.
[50] A. Afandi, S. Amsari, and I. Hayati, “Digital marketing training by Lazismu Medan City to increase the MSMEs competitiveness,” Community Empower., vol. 8, no. 5, pp. 676–681, 2023, doi: 10.31603/ce.9122.
Published
2024-11-25
How to Cite
KISWORO, Yudo.
ANALISIS DIGITAL MARKETING UNTUK PENINGKATAN PENJUALAN PRODUK : ANALISIS STRATEGI DAN IMPLEMENTASI EFEKTIF.
Journal of Information System, Applied, Management, Accounting and Research, [S.l.], v. 8, n. 4, p. 936-954, nov. 2024.
ISSN 2598-8719.
Available at: <https://journal.stmikjayakarta.ac.id/index.php/jisamar/article/view/1506>. Date accessed: 12 dec. 2024.
doi: https://doi.org/10.52362/jisamar.v8i4.1506.
Section
Articles
This work is licensed under a Creative Commons Attribution 4.0 International License.
_uk501.png)
.2022-2026_uk200_pxl_.jpg)
.png)
3.png)
