ANALISIS PERILAKU STICKY COST BIAYA PENJUALAN DAN BIAYA ADMINISTRASI & UMUM PADA PERUSAHAAN NON-CYCLICALS TAHUN 2022-2024
Abstract
Cost behavior is not always symmetric in response to changes in business activity. Sticky cost phenomenon occurs when costs increase more when sales rise than they decrease when sales fall, potentially reducing a company’s efficiency and profitability. This study aimed to analyze sticky cost behavior in selling costs and general and administrative costs among Consumer Non-Cyclicals companies listed on the Indonesia Stock Exchange for the period 2022–2024. A quantitative method with an associative approach was employed. Purposive sampling yielded 86 sample companies with 248 observations. Hypotheses were tested using multiple linear regression with an interaction variable as the primary sticky cost indicator. The results indicate that neither selling costs nor general and administrative costs exhibit significant sticky cost behavior. Both hypotheses are rejected, suggesting that companies in this sector tend to be flexible in adjusting operating costs in response to changes in sales revenue.
Downloads
References
[2] Ana Lucas, G. A. (2025). "Exploring The Sticky Costs Theory: Trends, Challenges, and Insight". Journal of Posth um anism. e-ISSN: 2634-3584, p-ISSN: 2634-3576, Vo. 5, No: 8 (2019).
[3] Dinda Puri Safitri, I. K. (2022). "Analisis Perilaku Sticky COst Biaya Produksi pada perusahaan BUMN sektor Manufaktur periode 2014-2020". Owner: Riset &Jurnal Akuntansi. e-ISSN: 2548-9225, p-ISSN: 2548-7507, Vol. 6, No. 2 (2022).
[4] Ihza Mahendra, Y. U. (2023)." Analisis Perilaku Sticky Cost Biaya Penjualan dan Biaya Administrasi dan Umum". KINERJA: Jurnal Ekonomi dan Manajemen. e-ISSN: 2528-1127, p-ISSN: 1907-3011, Vo. 20, Issue 2 (2023).
[5] Jensen, M. C. (1976)." Theory Of The Firm: Managerial Behavior, Agency Costs and Iwnership Structure". Journal of Financial Economics. pp. 305-360, Vol. 3, No. 4 (1976) http://papers.ssrn.com/abstract=94043
[6] Maria E.M. Lian, S. N. (2024). "Analisis Cost Stickiness pada Perusahan Property, Real Estate and Building Construction yang terdaftar di Bursa Efek Indonesia Periode Tahun 2018-2022". J-CEKI: Jurnal Cendekia Ilmiah. e-ISSN: 2828-5271, Vol. 3, No. 5 (2024).
[7] Mark C Anderson, R. D. (2003). "Are Selling, General, and Administrative Costs "Sticky"?". Journal of Accounting Research. Vol. 41, No. 1 (2003) https://doi.org/10.1111/1475-679X.00095
[8] Michelle Soegiharto, D. R. (2022). "Sticky Cost Determinants: Which One Has The Stronger Impact". The Indonesia Accc\ounting Review, pp. 189-202 Vol. 12, No. 2 (2022).
[9] Rahmawati Kartikasari, L. S. (2018). "Perilaku Sticky COst Terhadap Biaya Tenaga Kerja dan Beban Usaha pada Aktivitas Penjualan". Jurnal Riset Akuntansi Kontemporer. e-ISSN: 2597-6862, p-ISSN: 2088-5091, Vol. 10, No. 1 (2018).
[10] Ray H. Garrison, E. W. (2012). "Managerial Accouting". 14th Edition, Published by McGraw-Hill/Irwin.
[11] Risvia Apriliawati, Y. W. (2015). "Perilaku Sticky COst pada Biaya Penjualan, Administrasi dan Umum (Studi Perussahaa Manufaktur yang terdaftar di Bursa Efek Indonesia Periode 2009-2012)," Optimum: Jurnal Ekonomi dan Pembangunan. e-ISSN: 168-180, Vol. 5 No. 2 (2015)
[12] Tafdil Husni, R. R. (2019). "Cash Compensation, Corporate Governance, Ownership, and DIvidend Policy on Banking Performance". Advences in Economics, Business and Management Research, Vol. 132.
[13] Taskiylah Nuril Maulidiyah, I. N. (2026). "Faktor-faktor yang Mempengaruhi Sticky Cost (Studi Empiris pada Perusahaan Sektor Transaportasi yang terdaftar di Bursa Efek Indonesia Tahun 2021-2024)". Indonesia Economic Journal. e-ISSN: 3090-4552, p-ISSN: 3090-4609.
[14] Widya Antika, A. I.(2024). "Faktor-faktor yang mempengaruhi Sticky Cost Behavior". Akuntanbilitas: Jurnal Ilmu Akuntansi. e-ISSN: 2461-1190, p-ISSN: 1979-858x, Vol. 17, No. 1 (2024).
[15] Zhu, L. (2024). "A Five-year Summary Of Cost Stickiness Research". Highlights in Business, Economics and Management. pp: 188-198, Vol. 29 (2024)
[16] Zul Azmi, J. (2021)." Faktor-faktor yang Mempengaruhi Sticky Cost". Jurnal Mnajemen dan Sains. e-ISSN: 2541-688x, p-ISSN: 2541-6243, Vol. 6, No. 1 (2021).

This work is licensed under a Creative Commons Attribution 4.0 International License.






_uk501.png)

.2022-2026_uk200_pxl_.jpg)















.png)
3.png)
