Pengaruh Platform Jual Beli Online Terhadap Perilaku Konsumen Pada Perawat Rumah Sakit Bhayangkara Setukpa Polri
DOI:
https://doi.org/10.52362/jisamar.v9i1.1731Keywords:
Online Shopping Platforms, Consumer Behavior, Hospital EmployeesAbstract
This study aims to analyze the influence of online shopping platforms on consumer behavior among employees of Rumah Sakit Bhayangkara Setukpa Polri. Using a quantitative approach, data were collected through questionnaires distributed to 100 employees as respondents. Data analysis was conducted using simple linear regression to identify the significant impact of online shopping platforms on purchasing decisions and shopping frequency. The results indicate that the use of online shopping platforms has a positive and significant effect on consumer behavior. These findings are expected to provide insights for hospital management in understanding the consumption trends of their employees.
References
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[11] Aji, S. P., & Rahardjo, M. (2020). Pengaruh Media Sosial terhadap Keputusan Pembelian Konsumen di Era Digital. Jurnal Manajemen dan Kewirausahaan, 8(1), 45-56.
[2] P. Kotler and K. L. Keller (2016), Marketing Management, 15th ed. Pearson.
[3] K. C. Laudon and C. G. Traver. (2017). E-Commerce 2016 Business, Technology, Society, 12th ed. Scientific Research Publishing.
[4] Gefen, D. (2002). Reflections on the Dimensions of Trust and Trustworthiness among Online Consumers. Journal of Computer Information Systems, 42(1), 1-10.
[5] Lim, H., W. M., & Ting, D. H. (2016). E-commerce: A Study of the Factors Influencing Online Shopping Behavior. International Journal of Business and Management. 11(2), 1-10
[6] Davis, F. D. (1989). Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. MIS Quarterly, 319-340.
[7] Huang, Z., & Benyoucef, M. (2013). User Behavior in Social Commerce: A Study of the Impact of Social Interaction on Customer Satisfaction and Purchase Decisions. International Journal of Information Management, 33(1), 1-12.
[8] Yulianto, A., & Sari, D. (2023). Faktor-Faktor yang Mempengaruhi Keputusan Pembelian di Marketplace: Tinjauan dari Perspektif Konsumen. Jurnal Pemasaran dan Manajemen, 5(1),30-40.
[9] Prasetyo, A., & Wibowo, S. (2022). Pengaruh Pengalaman Berbelanja terhadap Loyalitas Pelanggan di Platform E-commerce. Jurnal Riset Manajemen dan Bisnis, 12(3), 112-123.
[10] Setiawan, A., & Prabowo, H. (2019). Analisis Faktor-Faktor yang Mempengaruhi Kepercayaan Konsumen dalam Berbelanja Online. Jurnal Ekonomi dan Bisnis, 7(2), 78-89.
[11] Aji, S. P., & Rahardjo, M. (2020). Pengaruh Media Sosial terhadap Keputusan Pembelian Konsumen di Era Digital. Jurnal Manajemen dan Kewirausahaan, 8(1), 45-56.
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Published
2025-01-13
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