Analisis Strategi Pemasaran Game Genshin Impact Pada Pasar Game Global Di Indonesia
Abstract
The rapid development of the global gaming industry has prompted companies such as Hoyoverse to formulate effective strategies to enhance their competitiveness. This article analyzes Hoyoverse's corporate strategy in enhancing competitiveness in the global gaming market, focusing on the role of the game Genshin Impact. The review involves the background of the gaming industry, company profile, and key elements of Genshin Impact. The aim is to identify key factors that influence Hoyoverse's competitiveness and investigate the impact of Genshin Impact on the company's position in the global market. The research methodology involves literature analysis, field research, and evaluation of the company's financial data. The results are expected to provide in-depth insights into Hoyoverse's strategy and Genshin Impact's contribution to enhancing its competitiveness in the global gaming market.
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References
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[9] B. Kharisma, “Analisis Komposisi Soundtrack dalam Video Game ‘Genshin Impact,’” Indonesian Journal of Performing Arts Education, vol. 1, no. 2, pp. 12–15, 2021, doi: 10.24821/ijopaed.v1i2.5432.
[10] A. D. Susilo, “Analisis Minat Beli Dalam Pembelian Item Virtual Pada Role -Playing Ga Me Genshin Impact P R O G R a M S T Ud I S I St E M I N F O R Ma Si F a K Ul T a S T E K N O L O G I in D U S T R I Un Iv E R Si T a S a T Ma J a Y a,” 2022.
[11] J. Batubara, “Paradigma Penelitian Kualitatif dan Filsafat Ilmu Pengetahuan dalam Konseling,” Jurnal Fokus Konseling, vol. 3, no. 2, p. 95, 2017, doi: 10.26638/jfk.387.2099.
[12] A. Nuryana, P. Pawito, and P. Utari, “Pengantar Metode Penelitian Kepada Suatu Pengertian Yang Mendalam Mengenai Konsep Fenomenologi,” Ensains Journal, vol. 2, no. 1, p. 19, 2019, doi: 10.31848/ensains.v2i1.148.
[13] A. R. LUBIS, ANALISIS SWOT DALAM PENENTUAN STRATEGI UNTUK MENINGKATKAN KINERJA FRONTLINER DI PT. BANK SUMUT KCP SYARIAH KISARAN. 2014.
[14] D. Nofita and H. Dunan, “Analisis Strategi Pemasaran Untuk Meningkatkan Penjualan Pada Ron-Ron Pancing Dimasa Pandemi Covid-19,” SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, dan Pendidikan, vol. 1, no. 6, pp. 931–940, 2022, doi: 10.54443/sibatik.v1i6.105.
[15] M. H. Mahfud, “Metode Penentuan Faktor-faktor Keberhasilan Penting dalam Analisis SWOT,” AGRISAINTIFIKA: Jurnal Ilmu-Ilmu Pertanian, vol. 3, no. 2, p. 113, 2020, doi: 10.32585/ags.v3i2.546.
[16] Mudatsir, “Analisis SWOT Dalam Menentukan Strategi Pemasaran Guna Meningkatkan Daya Saing Pada Cafe Mr.Yess Coffee Di Kota Benteng Selayar,” Jurnal Ekonomi, vol. 2, no. 2, pp. 1–14, 2018.
[17] A. Octasylva, “Analisis Startegi Pemasaran dengan Analisa SWOT untuk Meningkatkan Daya Saing di PT XYZ,” Jurnal IPTEK, vol. 1, no. 1, pp. 22–33, 2017, doi: 10.31543/jii.v1i1.101.
Published
2025-03-11
How to Cite
PO, Michael; MEGA, Selfia Alke.
Analisis Strategi Pemasaran Game Genshin Impact Pada Pasar Game Global Di Indonesia.
Journal of Information System, Applied, Management, Accounting and Research, [S.l.], v. 9, n. 2, p. 547-554, mar. 2025.
ISSN 2598-8719.
Available at: <https://journal.stmikjayakarta.ac.id/index.php/jisamar/article/view/1604>. Date accessed: 28 apr. 2025.
doi: https://doi.org/10.52362/jisamar.v9i2.1604.
Section
Articles
This work is licensed under a Creative Commons Attribution 4.0 International License.
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