ANALISIS MARKETING MIX 4P’S PADA PENJUALAN KERIPIK PISANG ASKHA JAYA
Abstract
Askha Jaya chip sales were down owing to an incorrect marketing mix. The goal of this study is to discover the aspects involved in applying the 4p marketing mix to Askha Jaya Banana Chips sales and how to boost Askha Jaya Banana Chips sales. This study's analytical approach is SWOT analysis using informants, namely the owners and workers of Askha Jaya. According to the SWOT matrix diagram findings, Askha Jaya Banana Chips are in Quadrant I, where the conditions are highly favorable. Askha Jaya Banana Chips has the chance and strength to capitalize on current possibilities; thus, Askha Jaya Banana Chips must develop a plan that supports aggressive growth strategies in order to increase sales.
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References
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[4] Efriyanti, F., & Wijaya, O. 2016. Analysis of Marketing Strategy in Increasing Sales Volume at PT. Sangga Buana As White as Many, Central Lampung. Journal of Management and Business, 6(2), 155–175.
[5] Kotler, P., & Keller, K.L. 2011. Marketing Management. Translated By Bob Sabran (13th ed.). Jakarta: Erlangga.
[6] Munadi, F. A. 2009. Analysis of Marketing Strategies to Increase Motor Vehicle Sales at CV Turangga Mas Motor. Gunadarma University.
[7] RI government. 2008. Law of the Republic of Indonesia Number 20 of 2008 concerning Micro, Small and Medium Enterprises. Jakarta: State Secretariat.
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[13] Tanaiyo, A. 2014. The Process of Mocca Banana Chips Processing (In Flamboyan UKM, Moodu Village, Kota Timur District, Gorontalo City). Gorontalo State University.
[14] Thryanda, A. 2013. Alternative Partnership and Community Development Program Development Strategies for PT. Perkebunan Nusantara VII (Case Study on Members of the Banana Chips Agroindustry Group in Bandar Lampung City). Bogor Agricultural Institute.
[15] Ulyah, N. 2016. Analysis of Marketing Strategy to Increase Sales at PT. Bhirawa Steel (STIT Perbanas Surabaya). STIT Perbanas Surabaya. Taken from https://eprints.perbanas.ac.id/163/
a. Yin, R.K. 2008. Case Study Research: Design and Methods. US: SAGE Publications.
Published
2023-05-11
How to Cite
AZHARI, Muhammad Alfin; RACHMAN, Muhamad Emil.
ANALISIS MARKETING MIX 4P’S PADA PENJUALAN KERIPIK PISANG ASKHA JAYA.
Journal of Information System, Applied, Management, Accounting and Research, [S.l.], v. 7, n. 2, p. 412-420, may 2023.
ISSN 2598-8719.
Available at: <https://journal.stmikjayakarta.ac.id/index.php/jisamar/article/view/1083>. Date accessed: 28 apr. 2025.
doi: https://doi.org/10.52362/jisamar.v7i2.1083.
Section
Articles
This work is licensed under a Creative Commons Attribution 4.0 International License.
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