E-Service Quality, Promotion and Price Perception on Loyalty of Traveloka Users
Abstract
This research was conducted to determine the effect of each variable, e-service quality, promotion, and price perception on loyalty users. The type of research used is quantitative analysis, the data collectiontechnique used is multiple linear regression analysis. Furthermore, the samplingtechnique used is random sampling with a total of 105 respondents. The results showed that from the third factor, price perception had apositive and significant effect, while the quality of e-service and promotion had a positive and insignificant effectIt is hoped that Traveloka will continue to strive to improve the quality of e-service quality, promotions and price perception to help increase loyalty, so that more and more people use the Traveloka application in Jakarta..
References
Felicia, L. (2016). Pengaruh E-Service Quality Terhadap Loyalitas Pelanggan Go-Jek Melalui Kepuasan Pelanggan. Agora, 4(2), 95–100.
Haryanto, B., & T.J, S. (2009). Pengaruh Relationship Marketing, Trust, Commitment, Citra, Dan Fasilitas Pada Customer Loyalty. Jurnal Manajemen Teori Dan Terapan| Journal of Theory and Applied Management, 2(3), 199–209. https://doi.org/10.20473/jmtt.v2i3.2385
Kotler, P., & Keller, K. L. (2009). Manajemen Pemasaran (13th ed). Erlangga.
Kusdyah, I. (2012). Persepsi Harga, Persepsi Merek, Persepsi Nilai, Dan Keinginan Pembelian Ulang Jasa Clinic Kesehatan (Studi Kasus Erha Clinic Surabaya). Jurnal Manajemen Pemasaran, 7(1), 25–32. https://doi.org/10.9744/pemasaran.7.1.25-32
Lily, H., & Yurike, V. (2015). Pengaruh Kualitas Layanan Dan Persepsi Harga Terhadap Kepuasan Pelanggan Pada Maskapai Penerbangan Tiger Air Mandala. E-Journal WIDYA Ekonomika, 1(2338–7807), 11.
n.p. (2020). Program Loyalitas Pelanggan. Deepublish.
Prayogo, A. D., & Sutisna, M. (2018). Pengaruh Kualitas Website (Webqual 4.0) Terhadap Penggunaan Kembali. Jurnal Riset Bisnis Dan Investasi, 3(2), 39. https://doi.org/10.35697/jrbi.v3i2.932
Reynaldi, M. V. (2018). Tinjauan Terhadap Bauran Pemasaran Pada Pempek Lala Palembang. Politeknik Negeri Sriwijaya.
Setyarko, Y. (2016). Analisis Persepsi Harga, Promosi, Kualitas Pelayanan, dan Kemudahan Penggunaan Terhadap Keputusan Pembelian Produk Secara Online. Ekonomika Dan Manajemen, ISSN: 2252-6226, 5(2), 128–147.
Siqueira, A. J. B., Machado, G. F., Costa, J. do C., Branco, L. de F., Montressor, M., Nonato, S. de O., & Silva, E. A. D. A. (2019). ANALISIS EFEKTIVITAS IKLAN PT. TRAVELOKA INDONESIA DI TELEVISI (Studi Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Brawijaya Malang). Journal of Chemical Information and Modeling, 53(9),
This work is licensed under a Creative Commons Attribution 4.0 International License.
