Factors that affect customer satisfaction at PT Madani Primatama Logistik

  • Binton Siburian Sekolah Tinggi Ilmu Ekonomi Jayakarta, Jakarta, Indonesia
  • Annisa Agustina Sekolah Tinggi Ilmu Ekonomi Jayakarta
  • Parlin Tumpal Sinaga Sekolah Tinggi Ilmu Ekonomi Jayakarta, Jakarta, Indonesia
  • Kuncu Saragih Sekolah Tinggi Ilmu Ekonomi Jayakarta, Jakarta, Indonesia
  • Johan Hursepuny Sekolah Tinggi Ilmu Ekonomi Jayakarta, Jakarta, Indonesia

Abstract

This study was conducted to determine the factors that affect customer satisfaction at PT Madani Primatama Logistic. The variables studied were the variables of Location (X1), Trust (X2), Sense of Security (X3) and Customer Satisfaction (Y). The type of research used is descriptive quantitative. The data collection technique used is a questionnaire or questionnaire. Furthermore, the sampling technique used is purposive sampling technique with a total of 100 respondents. The results of this study indicate that location and sense of security have no effect on customer satisfaction of PT Madani Primatama Logistik, while trust affects customer satisfaction of PT Madani Primatama Logistik. Simultaneously location, trust and a sense of security have no effect on customer satisfaction of PT Madani Primatama Logistik.

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Published
2023-01-25
How to Cite
SIBURIAN, Binton et al. Factors that affect customer satisfaction at PT Madani Primatama Logistik. International Journal of Informatics, Economics, Management and Science, [S.l.], v. 2, n. 1, p. 44-55, jan. 2023. ISSN 2809-8471. Available at: <https://journal.stmikjayakarta.ac.id/index.php/ijiems/article/view/1032>. Date accessed: 07 july 2025. doi: https://doi.org/10.52362/ijiems.v2i1.1032.

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