PERSEPSI BELANJA MENGGUNAKAN APLIKASI E-WALLET

  • Riza Hardianti Utari Universitas Pembangunan Nasional Veteran Jawa Timur
  • Tri Kartika Pertiwi Universitas Pembangunan Nasional Veteran Jawa Timur
DOI: https://doi.org/10.52362/jisamar.v5i1.365

Abstract

Digital payment services (fintech payment) are increasingly popular along with the increasing use of smartphones, one of which is electronic payment via e-wallet or digital wallet which is considered to have benefits, ease, and benefit with the many promos on offer. The purpose of this study was to determine and analyze consumer behavior in making purchasing decisions using the E-Wallet DANA application in Indonesia.The sample in this study were users of DANA applications in Indonesia aged over 17 years and transactions not more than the last two months using the DANA application. This study used a purposive sampling technique with the size of the sample used was 120 respondents.The data analysis technique in this study used the Structural Equation Model - Partial Least Square (SEM-PLS).               The results of the study concluded that: (1) Perceptions of Awareness through Consumer Attitudes significantly influence Purchasing Decisions, (2) Perception of Ease of Use through Consumer Attitudes significantly influence Purchasing Decisions, (3) Sales Promotion through Consumer Attitudes significantly influence Purchasing Decisions, (4 ) Pleasure Perception has a significant influence on Purchasing Decisions, (5) Perceived Ease of Use has a significant influence on Purchasing Decisions, (6) Sales Promotion has a significant influence on Purchasing Decisions, (7) Consumer Attitude has a significant influence on Purchasing Decisions.

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Author Biographies

Riza Hardianti Utari, Universitas Pembangunan Nasional Veteran Jawa Timur

Program Studi Magister Manajemen, Fakultas Ekonomi dan Bisnis

Tri Kartika Pertiwi, Universitas Pembangunan Nasional Veteran Jawa Timur

Program Studi Magister Manajemen, Fakultas Ekonomi dan Bisnis

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Published
2021-02-21
How to Cite
UTARI, Riza Hardianti; PERTIWI, Tri Kartika. PERSEPSI BELANJA MENGGUNAKAN APLIKASI E-WALLET. Journal of Information System, Applied, Management, Accounting and Research, [S.l.], v. 5, n. 1, p. 215-226, feb. 2021. ISSN 2598-8719. Available at: <https://journal.stmikjayakarta.ac.id/index.php/jisamar/article/view/365>. Date accessed: 14 may 2025. doi: https://doi.org/10.52362/jisamar.v5i1.365.
Citation Formats
Issue
Vol 5 No 1 (2021): JISAMAR : Volume 5, Nomor 1, February 2021
Section
Articles
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