THE INFLUENCE OF SERVICE QUALITY AND PRICES RICKY MOTOR WORKSHOP CUSTOMER SATISFACTION

  • Teda Linata Universitas Bandar Lampung
  • Defrizal Defrizal Universitas Bandar Lampung

Abstract

In today's globalization period, there is a lot of competition, which is a significant challenge to manufacturers, because the enormous number of items or services available produces more intense competition in the corporate sector. This study aims to determine the effect of Service Quality (X1) and Price (X2) on Consumer Satisfaction (Y). This type of research use quantitative methods, namely questionnaire data from 100 respondents. To aid data analysis, this study makes use of statistical calculation tools, specifically the SPSS 20 program. The following tests are used: validity, reliability, multiple linear regression analysis, T test, F test, and determination coefficient. Based on the research findings, it is feasible to conclude that service quality and price have a significant impact on consumer satisfaction at Ricky Motor Workshop.

Downloads

Download data is not yet available.

Author Biographies

Teda Linata, Universitas Bandar Lampung

Manajemen

Defrizal Defrizal, Universitas Bandar Lampung

Manajemen

References

[1] H. Armaniah, A. S. Marthanti, dan F. Yusuf, “PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA BENGKEL AHASS HONDA TANGERANG,” 2019. [Daring]. Tersedia pada: https://bmspeed7.com
[2] P. E. Setyo, “Pengaruh Kualitas Produk Dan Harga Terhadap Kepuasan Konsumen ‘Best Autoworks,’” PERFORMA: Jurnal Manajemen dan Start-Up Bisnis, vol. 1, no. 6, hlm. 755–764, 2017.
[3] Y. Suhardi, Z. Zulkarnaini, A. Burda, A. Darmawan, dan A. N. Klarisah, “Pengaruh Harga, Kualitas Pelayanan dan Fasilitas terhadap Kepuasan Pelanggan,” Jurnal STEI Ekonomi, vol. 31, no. 02, hlm. 31–41, Nov 2022, doi: 10.36406/jemi.v31i02.718.
[4] R. Mustika Sari dan P. Piksi Ganesha, “PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN (SURVEY PELANGGAN PRODUK SPREI RISE),” vol. 5, no. 3, hlm. 2021.
[5] W. P. Ariyanti, H. Hermawan, dan A. Izzuddin, “PENGARUH HARGA DAN LOKASI TERHADAP KEPUASAN PELANGGAN,” Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik, vol. 9, no. 1, hlm. 85–94, Feb 2022, doi: 10.37606/publik.v9i1.257.
[6] B. J. Ali dkk., “Impact of Service Quality on the Customer Satisfaction: Case study at Online Meeting Platforms,” International Journal of Engineering, Business and Management, vol. 5, no. 2, hlm. 65–77, 2021, doi: 10.22161/ijebm.5.2.6.
[7] Maryati dan Khoiri.M, “Pengaruh Kualitas Produk, Kualitas Pelayanan Dan Promosi Terhadap Keputusan Pembelian Toko Online Time Universe Studio,” Jurnal Ekonomi dan Bisnis, vol. 11, no. 1, hlm. 542–550, 2021.
[8] S. Isnaini, “Pengaruh harga dan lokasi terhadap kepuasan pelanggan studi kasus pada Lembaga Kursus dan Pelatihan ( LKP ) andini jombang,” Journal of Business and Innovation Management, vol. 1, no. 2, hlm. 69–81, 2018, [Daring]. Tersedia pada: https://ejournal.feunhasy.ac.id/bima/article/view/20/9
[9] Muhammad Irvan Noor Maulana, “Muhamad Irvan Noor Maulana , (2021),” Muhamad Irvan Noor Maulana, vol. 5, 2021.
[10] H. A. Muhamad Aziz, K. Haidar, V. P. Rahayu, dan V. P. Rahayu, “Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Bengkel Generasi Knalpot,” Jurnal Prospek: Pendidikan Ilmu Sosial dan Ekonomi, vol. 4, no. 1, hlm. 11–23, 2022, doi: 10.30872/prospek.v4i1.1321.
[11] Sugiyono, Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: CV. Alfabeta, 2017.
[12] A. L. Chaniago dan T. L. P. Warganegara, “Pengaruh Kualitas Pelayanan Dan Lokasi Terhadap Keputusan Pembelian Gas LPG 3kg Pada Pangkalan Gas Tegar Jaya Abadi,” Jurnal Maneksi, vol. 12, no. 4, hlm. 926–931, Des 2023, doi: 10.31959/jm.v12i4.1919.
[13] T. Ismiah dan D. Defrizal, “PENGARUH LOKASI, KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA PASAR TRADISIONAL ( Studi Kasus Pada Pasar Tradisional di Kabupaten Tulang Bawang Barat.),” Jurnal Ilmiah Akuntansi Rahmaniyah, vol. 6, no. 2, hlm. 150, Jul 2023, doi: 10.51877/jiar.v6i2.281.
Published
2024-07-06
How to Cite
LINATA, Teda; DEFRIZAL, Defrizal. THE INFLUENCE OF SERVICE QUALITY AND PRICES RICKY MOTOR WORKSHOP CUSTOMER SATISFACTION. Journal of Information System, Applied, Management, Accounting and Research, [S.l.], v. 8, n. 3, p. 478-486, july 2024. ISSN 2598-8719. Available at: <https://journal.stmikjayakarta.ac.id/index.php/jisamar/article/view/1457>. Date accessed: 14 oct. 2024. doi: https://doi.org/10.52362/jisamar.v8i3.1457.