The Impact of Covid-19 on the Digitalization of Micro, Small and Medium Enterprises
Abstract
The purpose of this research is to find out the impacts the coronavirus pandemic has on digitization in the Micro, Small, and Medium Enterprises business world. The method used for this research was a descriptive method with a qualitative approach. The results show that various ways have been done by Micro, Small, and Medium Enterprises actors in dealing with this pandemic, such as by selling offline, online, or a combination of the two. However, internet access and the digital readiness index of these business actors show that these Micro, Small, and Medium Enterprises are not fully ready to immediately switch to digital. Based on data, most of Micro, Small, and Medium Enterprises have started trying to sell online. The decrease in turnover of Micro, Small, and Medium Enterprises and cooperatives due to Covid-19 has been very significant since its appearance at the end of 2019 so that innovation is needed to be able to run the UMKM business. The use of the internet is felt to help Micro, Small, and Medium Enterprises to run a business, especially during a pandemic.
Downloads
References
[2] Härting, R. C., Reichstein, C., & Jozinovic, P. (2017). The potential value of digitization for business. INFORMATIK 2017.
[3] Ritter, T., & Pedersen, C. L. (2020). Digitization capability and the digitalization of business models in business-to-business firms: Past, present, and future. Industrial Marketing Management, 86, 180-190.
[4] Parida, V. (2018). Digitalization.
[5] Parida, V., Sjödin, D., & Reim, W. (2019). Reviewing literature on digitalization, business model innovation, and sustainable industry: Past achievements and future promises. Sustainability, 11(2), 391.
[6] Priyono, A., Moin, A., & Putri, V. N. A. O. (2020). Identifying digital transformation paths in the business model of SMEs during the COVID-19 pandemic. Journal of Open Innovation: Technology, Market, and Complexity, 6(4), 104.
[7] Akpan, I. J., Soopramanien, D., & Kwak, D. H. (2021). Cutting-edge technologies for small business and innovation in the era of COVID-19 global health pandemic. Journal of Small Business & Entrepreneurship, 33(6), 607-617.
[8] Purwana, D., Rahmi, R., & Aditya, S. (2017). Pemanfaatan digital marketing bagi usaha mikro, kecil, dan menengah (UMKM) di Kelurahan Malaka Sari, Duren Sawit. Jurnal Pemberdayaan Masyarakat Madani (JPMM), 1(1), 1-17.
[9] Nurpratama, M., & Anwar, S. (2020). Penerapan digital marketing bagi usaha mikro, kecil dan menengah (umkm) di kelurahan karangmalang kecamatan indramayu kabupaten indramayu: Implementation Of Digital Marketing For Micro, Small And Businesses Medium (UMKM) In Kelurahan Karangmalang Kecamatan Indramayu, Kabupaten Indramayu. Jurnal Investasi, 6(2), 87-102.
[10] Akpan, I. J., Udoh, E. A. P., & Adebisi, B. (2022). Small business awareness and adoption of state-of-the-art technologies in emerging and developing markets, and lessons from the COVID-19 pandemic. Journal of Small Business & Entrepreneurship, 34(2), 123-140.
[11] Scheuren, F. (2004). What is a Survey? Alexandria, VA. American Statistical Association. In Survey Research Methods Section.
This work is licensed under a Creative Commons Attribution 4.0 International License.
_uk501.png)
.2022-2026_uk200_pxl_.jpg)
.png)
3.png)
