Analisis Kinerja Organisasi Melalui Strategi Bisnis Ketidakpastian Lingkungan, Desain Organisasi, Dan Proses Pengambilan Keputusan
Abstract
Industri penerbangan di Indonesia saat ini berada pada kondisi persaingan yang sangat kompetitif di mana pada era open sky policy, tidak hanya maskapai nasional namun juga maskapai asing melebarkan sayapnya di Indonesia. Industri penerbangan menghadapi tantangan ketidakpastian lingkungan dengan perolehan margin yang tipis. Penelitian mengenai pemilihan strategi bisnis yang paling sesuai bagi maskapai penerbangan di tengah kondisi ketidakpastian lingkungan untuk menentukan bagaimana desain organisasi dan proses pengambilan keputusan dibuat guna mencapai kinerja organisasi yang diharapkan belum pernah diteliti di Indonesia. Dari hasil penelitian diketahui bahwa ketidakpastian lingkungan mempengaruhi secara positif strategi bisnis yang diterapkan oleh perusahaan baik pilihan strategi cost leadership, focus orientation, maupun differentiation. Namun hanya strategi differentiation yang berpengaruh positif terhadap penentuan desain organisasi yang nantinya berpengaruh positif terhadap proses pengambilan keputusan dan pada akhirnya juga memberikan pengaruh positif terhadap kinerja organisasi. Kesimpulan dari hasil pengujian adalah bahwa maskapai penerbangan di Indonesia di tengah lingkungan yang sangat dinamis dituntut untuk dapat menawarkan produk atau layanan yang unik dan berbeda dari pesaing dan memberi nilai lebih bagi pelanggan serta mampu menerapkan desain organisasi yang bersifat organizational learning guna dapat mencapai kinerja perusahaan yang baik dan sesuai dengan harapan.
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