Perilaku Penggunaan E-Wallet Di Coffe Shop Terhadap Keputusan Penggunaan

  • Rischa Heni Astriyanita STIE Surakarta
  • Ginanjar Rahmawan Sekolah Tinggi Ilmu Ekonomi Surakarta

Abstract

The development of digital technology is currently changing the behavior of people who used to transact with cash now into non-cash transactions using digital payments through applications available on smartphones. The purpose of this research was to explore the influence of easy to pay, cashless society, security and promotion attraction on the decision to use E-Wallet in Coffe Shop. The technique used in this research is a quantitative approach. The population in this research is the community that uses E-Wallet as a transaction tool. The sampling technique used in the study is non probability sampling with a sample number of 97 people. Sources are consumers in coffe shop who use E-Wallet with the criteria of using more than 2 times. The data used is primary data by spreading questionnaires online. The analysis method used is multiple linear regression with the testing of data instrument reliability and validity, testing of classical assumptions and testing hypotheses t and f using SPSS programs. According to the results of the study, it was obtained that easy to pay and security affect positively but not significantly while cashless society and promotion attraction affect significantly and positively to the decision to use E-Wallet in Coffe Shop. Based on the results of research on the behavior of E-Wallet use in Coffe Shop towards usage decisions obtained conformity value between independent variables to dependent variables amounting to 65.1%.

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Author Biographies

Rischa Heni Astriyanita, STIE Surakarta

Progam Studi Manajemen

Ginanjar Rahmawan, Sekolah Tinggi Ilmu Ekonomi Surakarta

Departemen Manajemen

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Published
2022-05-01
How to Cite
ASTRIYANITA, Rischa Heni; RAHMAWAN, Ginanjar. Perilaku Penggunaan E-Wallet Di Coffe Shop Terhadap Keputusan Penggunaan. Journal of Information System, Applied, Management, Accounting and Research, [S.l.], v. 6, n. 2, p. 358-374, may 2022. ISSN 2598-8719. Available at: <http://journal.stmikjayakarta.ac.id/index.php/jisamar/article/view/775>. Date accessed: 30 june 2022. doi: https://doi.org/10.52362/jisamar.v6i2.775.